At Good Wave, we're on a mission to change the world - one family at a time. We believe that time spent in nature, surrounded by the healing powers of the water, is one of the most valuable things we can give our children. Our success isn't just measured in sales or profits, but in the number of families who are able to experience the joys and benefits of spending time outdoors. Join us in our mission and let's create a world where everyone has access to the healing powers of the water.


"Good” can mean many things.

We believe that everyone should have access to the thrill and excitement of watersports, regardless of experience level or socio-economic background. We aim to provide safe, affordable, and high-quality gear for surfing, paddling, and more, while fostering a community of like-minded individuals who share our love for the water.

Our Commitment to the Environment

1% for the Planet member

We are proud to be a 1% for the Planet member, meaning that we donate at least 1% of our sales to environmental causes each year. We believe that it's important to protect the environment that provides us with so much inspiration and joy, and we're committed to being a socially and environmentally responsible business.

Good People: Our Community and Values

We believe in doing the right thing for our community and staff, and customer care is our top priority. We are committed to breaking down the territorial, local, and exclusive barriers that can exist in the surf community, and we welcome anyone who shares our love for the ocean.

Good Health: Breaking Down Barriers to Entry

We believe that everyone should have the opportunity to experience the physical and mental health benefits of being in nature and enjoying watersports. As a child, our founder dreamed of surfing in California, and what he found was a whole new, healthy community. We're here to help people catch their first wave and connect with the ocean in a way that is meaningful and inspiring.

Good Product: Safe, Affordable, and High-Quality Gear

We offer a wide selection of soft tops and other gear for watersports enthusiasts, with a focus on safety and quality. We know that finding the right gear can be overwhelming, so we offer personalized selections tailored to your individual needs and preferences. We believe that having the right gear can make all the difference in creating a memorable and inspiring first experience on the water.

Our Promise: Inspiration and Community

At Good Wave, we believe that the ocean is meant to be shared. Our promise to you is to provide the inspiration, support, and high-quality gear you need to make the most of your watersports experience. Whether you're a beginner or a seasoned pro, we invite you to join our community and make lasting memories on the water.

Our success is defined by more families spending time outdoors, surrounded by the healing powers of the water.

Good Mission


If you are not happy with the product, neither are we.


Shipping locally from Canada.


Get in touch with us for any concerns.